Research Paper

Building trust, awareness, and customer loyalty is typically the hardest thing for first-time entrepreneurs to do. They don’t have legacy networks, brand recognition, or big marketing resources like established corporations do. In this context, gamified referral programs—which combine the power of word-of-mouth with the psychology of play—offer a scalable, cost-effective, and emotionally resonant growth strategy.…

The India AI Impact Summit 2026, held February 16–20 at Bharat Mandapam, New Delhi (with the Declaration signed Feb 21), was the fourth in the global AI summit series (following Bletchley Park 2023, Seoul 2024, and Paris 2025) and the FIRST hosted by a Global South nation — a signal in itself. It brought together…

Abstract China’s Tibet policy is fundamentally shaped by its commitment to sovereignty, territorial integrity, and regime security. Since the incorporation of Tibet into the People’s Republic of China in 1951 and the establishment of the Tibet Autonomous Region in 1965, Beijing has pursued a strategy combining political control, economic integration, demographic management, and military consolidation.…

On Magha Purnima, coinciding with the birth anniversary of Guru Ravidas, Finance Minister Nirmala Sitharaman presented India’s Union Budget 2026–27, On February 1, 2026. Government marks a pivotal step toward “Viksit Bharat” by 2047, with a strong emphasis on youth empowerment, manufacturing resurgence, infrastructure modernization, and fiscal discipline in the face of global headwinds like…

Part-A Highlights of New Income-tax Act, 2025 Implementation s Simplification Act effective April Simplified rules and forms will be notified for ease of Ease of Living Interest from Motor Accident Claims exempt subject to satisfaction of certain conditions and no TDS will be Employee contribution to PF/ESI – Due date Deduction allowed if paid up…

Vande Mataram” recently celebrated its 150th birth anniversary. Before being our national song, it was the song of struggle, the song that ignited rage, the song that united us in the face of partition. The song was all of these things and Swadeshi. It was the official slogan of Swadeshi movement; it served as a…

Abstract China currently is the biggest threat to the US-dominated world order due to its economy. China and the US has a mixed relations in the past. Presently, China is in the negotiations with the US or tarrif and previously was going through a trade war with Washington. This paper will analyse the China-US relations…

Introduction Russian President Vladimir Putin visited India from 4-6 December 2025 for the annual bilateral summit. Moscow and New Delhi completed twenty-five years of strategic relations this year. President Putin was welcomed with full national honours in New Delhi. If we look at the past of this strategic relationship, we find that it was Vladimir…

Bharat’s narrative warfare strategy post the Operation Sindoor employed military messaging, diplomatic lobbying, and global media engagement to delegitimise Pakistan’s terror links. How did global media frame the conflict, and how did it influence international perceptions?   Abstract The paper aims to examine how Bharat strategically used international institutions and foreign media after the Operation…