From Access to Advantage: ONDC’s Role in Democratizing India’s Digital Economy and Promoting Sustainability

Prof. Ashwani Mahajan Professor, P.G.D.A.V College, Prof. Phool Chand Professor, P.G.D.A.V College Annu Kumari Doctoral Scholar, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, New Delhi Abstract Today, India’s e-commerce is ushering towards inclusive growth with Open Network for Digital Commerce (ONDC). It is a revolution in e-commerce practices that aims to solve consumers’ day-to-day problemsand…

FOREIGN DIRECT INVESTMENT IN RETAIL: OPPORTUNITIES OR CHALLENGES

Nupur Goel1, Dr. Ashwani Mahajan2 1Research Scholar, Mewar University, Rajasthan, (India) 2Department of Economics, PGDVA College, Delhi, (India)     ABSTRACT A small sample survey for analyzing the impact of foreign direct investment on retail sector especially, on unorganized retail sector in Delhiis conducted and the results shows the high impact on business in terms…

Navigating the Demographic Shift: Youth’s Role in Realizing Viksit Bharat @2047

By Ms. Rakhi Solanki and Dr. Sarabjeet Kaur As India approaches its centenary of independence in 2047, the nation finds itself at a critical demographic crossroads. The vision of a fully developed or “Viksit” Bharat faces a significant challenge: a steadily declining fertility rate. In 2021-22, India’s fertility rate reached 2.0 births per woman, falling…

An Empirical Study of Consumers Cognizance towards Foreign Direct Investment in Indian Retail Sector

Nupur Goel1 Research Scholar, Mewar University, Rajasthan, India. Ashwani Mahajan2 Department of Economics, PGDVA College, Delhi, India. Abstract Indian retail sector is in the nascent stage, even though India has become an attractive place or target for foreign players due to one of the largest consumer marketsintheworld.At present, around 92 percent retail sector comes under…