An Empirical Study of Consumers Cognizance towards Foreign Direct Investment in Indian Retail Sector

Nupur Goel1 Research Scholar, Mewar University, Rajasthan, India. Ashwani Mahajan2 Department of Economics, PGDVA College, Delhi, India. Abstract Indian retail sector is in the nascent stage, even though India has become an attractive place or target for foreign players due to one of the largest consumer marketsintheworld.At present, around 92 percent retail sector comes under…

Impact of foreign direct investment on Indian small retailers

Nupur Goel1, Ashwani Mahajan2 Research Scholar, Mewar University, Rajasthan, India. Department of Economics, PGDVA College, Delhi, India nupurgoel82@gmail.com ABSTRACT In India, the retail industry is second largest employer after agriculture. Recorded by NSSO 64th Round 2007-08, retail trade employed 7.2% of the total workers and offers job to 33.1 million. India’s retail trade is largely…

From Access to Advantage: ONDC’s Role in Democratizing India’s Digital Economy and Promoting Sustainability

Prof. Ashwani Mahajan Professor, P.G.D.A.V College, University of Delhi, Nehru Nagar, New Delhi ashwani.mahajan@pgdav.du.ac.in Prof. Phool Chand Professor, P.G.D.A.V College,  University of Delhi, Nehru Nagar, New Delhi phool.chand@pgdav.du.ac.in ORCID id:https://orcid.org/ 0000-0002-6687-1226 Annu Kumari Doctoral Scholar, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, New Delhi annu.8116690021@ipu.ac.in ORCID id:https://orcid.org/ 0000-0003-4946-6904 Abstract Today, India’s e-commerce is ushering towards…