From Access to Advantage: ONDC’s Role in Democratizing India’s Digital Economy and Promoting Sustainability

Prof. Ashwani Mahajan Professor, P.G.D.A.V College, Prof. Phool Chand Professor, P.G.D.A.V College Annu Kumari Doctoral Scholar, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, New Delhi Abstract Today, India’s e-commerce is ushering towards inclusive growth with Open Network for Digital Commerce (ONDC). It is a revolution in e-commerce practices that aims to solve consumers’ day-to-day problemsand…