Category Archives: Research Article

From Access to Advantage: ONDC’s Role in Democratizing India’s Digital Economy and Promoting Sustainability

Prof. Ashwani Mahajan Professor, P.G.D.A.V College, Prof. Phool Chand Professor, P.G.D.A.V College Annu Kumari Doctoral Scholar, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, New Delhi Abstract Today, India’s e-commerce is ushering towards inclusive growth with Open Network for Digital Commerce (ONDC). It is a revolution in e-commerce practices that aims to solve consumers’ day-to-day problemsand…

The Exchequer, Vodafone and the Government

Dr. Ashwani Mahajan Associate Professor, Dept of Economics, P.G.D.A.V. College (University of Delhi) Sometime back, news flashed that the efforts for a compromise between world’s third largest telecom company Vodafone and the government of India have come to a dead end and the income tax department is going to slap a notice on Vodafone asking…

FOREIGN DIRECT INVESTMENT IN RETAIL: OPPORTUNITIES OR CHALLENGES

Nupur Goel1, Dr. Ashwani Mahajan2 1Research Scholar, Mewar University, Rajasthan, (India) 2Department of Economics, PGDVA College, Delhi, (India)     ABSTRACT A small sample survey for analyzing the impact of foreign direct investment on retail sector especially, on unorganized retail sector in Delhiis conducted and the results shows the high impact on business in terms…

Navigating the Demographic Shift: Youth’s Role in Realizing Viksit Bharat @2047

By Ms. Rakhi Solanki and Dr. Sarabjeet Kaur As India approaches its centenary of independence in 2047, the nation finds itself at a critical demographic crossroads. The vision of a fully developed or “Viksit” Bharat faces a significant challenge: a steadily declining fertility rate. In 2021-22, India’s fertility rate reached 2.0 births per woman, falling…

An Empirical Study of Consumers Cognizance towards Foreign Direct Investment in Indian Retail Sector

Nupur Goel1 Research Scholar, Mewar University, Rajasthan, India. Ashwani Mahajan2 Department of Economics, PGDVA College, Delhi, India. Abstract Indian retail sector is in the nascent stage, even though India has become an attractive place or target for foreign players due to one of the largest consumer marketsintheworld.At present, around 92 percent retail sector comes under…

Anomaly of Exchange Rates

                                                                            Ashwani Mahajan and Phool Chand Based on the analysis of the economic performance of India during 2014–16,…

Impact of foreign direct investment on Indian small retailers

Nupur Goel1, Ashwani Mahajan2 Research Scholar, Mewar University, Rajasthan, India. Department of Economics, PGDVA College, Delhi, India nupurgoel82@gmail.com ABSTRACT In India, the retail industry is second largest employer after agriculture. Recorded by NSSO 64th Round 2007-08, retail trade employed 7.2% of the total workers and offers job to 33.1 million. India’s retail trade is largely…