Dr. Srinivasan.R. Iyengar is currently Director & Professor in the area of Strategic Management and Marketing at Jamnalal Bajaj Institute of Management Studies (JBIMS), department of Management Studies, Mumbai University. He holds in PhD degree in Management from Mumbai University and guided 10 PhD candidates. His areas of interests, inter alia, Strategic Management, International Marketing, Retail Shoppers behaviour. He has more than 20 years of experience in corporate and academics. Actively involved in NAAC, NBA, Incubation activities of University of Mumbai. He is a member on the Advisory Board of Journal of Business Retail and Marketing Business Management (JBRMR), Journal of Development Research (JDR), Bhagavad Gita Research Foundation UK. He has received many awards in recognition of his academic excellence from Higher Education Forum, Rajiv Gandhi award, Alumni Achievement recognition from SMFI. He has also authored 11 text books namely Strategic Management, Mall Management, Strategic Retail Management and Cases in Retail Management. He has published many articles, Research Papers, Cases Studies in national and international Journals, Magazines, and News Papers of repute. His recent case study has published with Ivey Publication. He is consulted by many organisation in the area of strategic Marketing and retail strategies.

Research Interest(s)
Dr.Srinivasan research interests include the study of branding, online shopping, behavioural and attitudinal loyalty to brands and services. He has published widely in international journals, and Editor of the Journal of Indian Retailing and also sits on the Advisory Board of the Journal of Business and Retail Management and Journal of Development research.
Teaching Interest: Strategic Management, Retail Management and Marketing Strategies

Academic Background:
PhD, Mumbai University, India 2010
MBA, Kanchi University, Enathur, Tamil Nadu, India 1998
BBA, Sankara College, University of Madras, Tamil Nadu 1996
Leadership Position: Industry Engagement
1. Platoon Officer at Mumbai Home Guards at F – Zone.
2. Freelancer writer in Free Press Journal.
3. Strategic Advisor to Lawrence & Mayo for watches and writing instruments divisions.
4. Advisor to online virtual dressing room concept (Client: Coitor Technologies), 2013
5. Board of Director at Vans Skilling

Professional Membership:
6. Academic member at University of Mumbai.
7. Life time member at Higher Education Forum
8. Academic member at Indian Merchant Chambers.
9. Associated with Retailers Association of India academic wing.